Investment Analysis

Strategically Relevant Investment Analysis

Investments in assets or activities other than corporations only qualify as a Corporate Controlling task if they have substantial corporate impact because of their size or strategic relevance. This could be the case for investments like major R&D initiatives, the establishment of major corporate sites or plants or strategic projects like entering a new market. In this sense, investment analysis does not necessarily only refer to projects which lead to a capitalization of the item invested in.

Examples of Sub-Tasks:

• Valuation of tangible and intangible assets
• Valuation of R&D projects
• Valuation of marketing campaigns
• Valuation of licensing deals